This data protection declaration explains the type, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offer and the websites, functions and content associated with it as well as external online presences, such as our social media profile (hereinafter referred to as collectively referred to as “Online Offering”). With regard to the terms used, such as “processing” or “person responsible”, we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Responsible :
Lea Heldt
Beisserstraße 28
22337 Hamburg
Email: info@heldtenhaft.de
Tel.: 0176-56813571

Types of data processed:

– Inventory data (eg, names, addresses).
– Contact information (e.g., email, phone numbers).
– Content data (e.g., text input, photographs, videos).
– Usage data (e.g. websites visited, interest in content, access times).
– Meta/communication data (e.g. device information, IP addresses).

Categories of affected persons

Visitors and users of the online offer (in the following we refer to the affected persons collectively as “users”).
Purpose of processing
– provision of the online offer, its functions and content.
– Answering contact requests and communicating with users.
– Safety measures.
– Reach measurement/marketing

Terms used

• “Personal data” is all information that relates to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features , are an expression of the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
• “Processing” is any process or
  series of processes carried out with or without the aid of automated processes in connection with personal data. The term is
  broad and encompasses practically every handling of data.
• “Pseudonymization” means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is stored separately and is subject to technical and organizational measures that ensure that the personal data not assigned to an identified or identifiable natural person.
• “Profiling” any type of automated processing of personal data, which consists in using this personal data to evaluate certain personal aspects relating to a natural person, in particular aspects related to work performance, economic situation, health, personal Analyze or predict that natural person’s preferences, interests, reliability, behavior, whereabouts or relocation.
• The “responsible person” is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.
• “Processor” means a natural or legal person, public authority, agency or other body that processes personal data on behalf of the person responsible.

Relevant legal bases

In accordance with Art. 13 GDPR, we inform you of the legal bases of our data processing. If the legal basis is not mentioned in the data protection declaration, the following applies: The legal basis for obtaining consent is Art. 6 (1) lit. a andArt
Answering inquiries is Article 6 Paragraph 1lit. b GDPR, the legal basis for processing to fulfill our legal Obligations is Article 6(1)(c) GDPR and the legal basis for processing to safeguard our legitimate interests is Article 6(1)(f) GDPR. In the event that
vital interests of the data subject or another natural person require the processing of personal data, Article 6 Paragraph 1 lit. d GDPR serves as
the legal basis.
We take security measures in accordance with Art. 32 GDPR, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probability of occurrence and severity of the risk for the rights and freedoms of natural persons, appropriate technical and organizational measures to ensure a level of protection appropriate to the risk.
The measures include, in particular, securing the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access, input, transfer, securing availability and their separation. Furthermore, we have set up procedures that
ensure the exercise of data subject rights, deletion of data and reaction to data threats. Furthermore, we already take the protection of personal data into account during the development, or selection of hardware, software and processes, in accordance with the principle of data protection through technology design and through data protection-friendly default settings (Article25 GDPR).
Cooperation with processors and third parties If, as part of our processing, we disclose data to other people and companies (processors or third parties), transmit it to them orotherwise grant them access to the data, this is only done on the basis of legal permission (e.g. if a transmission of the data to third parties, such as payment service providers, pursuant to Article 6 Paragraph 1 lit. b GDPR is required for the fulfillment of the contract), you have consented to a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using
agents, web hosts, etc.). If we commission third parties to process data on the basis of a so-called “order processing contract”, this is done on the basis of Art. 28 DSGVO. Transfers to third countries If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or this happens as part of the use of third party services or disclosure or transmission of data to third parties, this takes place only if it is for the fulfillment of our (pre)contractual obligations, based on your consent, based on a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we only process or have the data processed in a third country if the special requirements of Art. 44 et seq. GDPR are met. This means that the processing takes place, for example, on the basis of special guarantees, such as the officially recognized determination of a data protection level corresponding to that of the EU (e.g. for the USA through the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).

Rights of data subjects

• You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with Art. 15 GDPR.
• You have accordingly. Art. 16 DSGVO the right to request the completion of the data concerning you or the correction of incorrect data concerning you. In accordance with Art. 17 GDPR, you have the right to demand that the data in question be deleted immediately, or alternatively, in accordance with Art. 18 GDPR, to demand a restriction of the processing of the data.
• You have the right to request that the data concerning you that you have provided to us must receive them in accordance with Art. 20 GDPR and request their transmission to other responsible parties.
• You also have the right, in accordance with Article 77 GDPR, to lodge a complaint with the competent supervisory authority.
• Right of revocation You have the right to revoke your consent pursuant to Article 7 (3) GDPR with effect for the future . The objection can be made in particular against processing for direct advertising purposes. Cookies and the right to object to direct advertising

“Cookies” are small files that are stored on users’ computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit to an online offer . Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online offer and closes his browser. In such a cookie, for example, the content of a shopping cart in an online shop or a login status can be saved. As “permanent” or “persistent”. Cookies are cookies that remain stored even after the browser is closed. For example, the login status can be saved if users visit it after several days. The interests of the users can also be stored in such a cookie, which are used for range measurement or marketing purposes. “Third-party
cookies” are cookies that are offered by providers other than the person responsible for operating the online offer (otherwise, if they are only their cookies,they are referred to as “first-party cookies”). We can use temporary and permanent cookies and explain this in our data protection declaration. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in their browser’s system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
A general objection to the use of cookies for online marketing purposes can be raised for a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.aboutads.info/choices/ // www.youronlinechoices.com/ explained. Furthermore, the storage of cookies be achieved by switching them off in the browser settings. Please note that in this case not all functions of this online offer can be used.

Deletion of data

The data processed by us will be deleted in accordance with Art. 17 and 18 GDPR or their processing will be restricted. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory storage requirements. If the data is not deleted because it
is required for other and legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.
According to legal requirements in Germany, storage takes place in particular for 10 years in accordance with §§ 147 Paragraph 1 AO, 257 Paragraph 1 No. 1 and 4, Paragraph 4 HGB (books, records, management reports, accounting documents, trading books, relevant for taxation documents, etc.) and 6 years in accordance with Section 257 Paragraph 1 Nos. 2 and 3, paragraph 4 HGB (commercial letters).
According to legal requirements in Austria, the storage takes place in particular for 7 years according to § 132 paragraph 1 BAO (accounting documents, receipts/invoices, accounts, receipts, business papers, statements of income and expenditure, etc.), for 22 years in connection with immovable property and for 10 years in the case of documents related toelectronically supplied services, telecommunications, radio and television services supplied to non-entrepreneurs in EU Member States and for which the Mini One Stop Shop
(MOSS) is used.

Online presence in social media

We maintain an online presence within social networks and platforms in order to be able to communicate with customers, interested parties and users who are active there and to be able to inform them about our services there. When calling up the respective networks and platforms, the
terms and conditions and the data processing guidelines of their respective operators.
Unless otherwise stated in our data protection declaration, we process user data if they communicate with us within social networks and platforms, eg write posts on our online presence or send us messages.
Integration of third-party services and content within our online offering ,we setcontent or service offerings from third-party providers to integrate their content and services, such as videos or fonts ( hereinafter referred to as “content”). This always presupposes that the third-party providers of this content perceive the IP address of the user , since without the IP address they could not send the content to their browser. The IP address is therefore required for the display of this content. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. through the “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user’s device and contain, among other things, technical information about the browser and operating system, referring websites, visiting times and other information on the use of our online offer, as well as being linked to search information from other sources.

YouTube

We embed videos from the “YouTube” platform provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection declaration: https://www.google.com/policies/privacy/ , opt-out: https://adssettings.google.com/authenticated.

Google ReCaptcha

We integrate the function for detecting bots, eg when making entries in online forms (“ReCaptcha”) from the provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection declaration: https://www.google.com/policies/privacy/, opt- out: https://adssettings.google.com/authenticated.

Use of Facebook social plugins

We use social plugins (“plugins”) of the social network on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR). facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland wants (“Facebook”). The plugins can display interaction elements or content (eg videos, graphics or text contributions) and can be recognized by one of the Facebook logos (white “f” on a blue tile, the terms “Like”, “I like” or a ” thumbs up” sign ) or are marked with the addition “Facebook Social Plugin”. The list and appearance of the Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/.Facebook is certified under the Privacy Shield Agreement and thus offers a guaranteeto comply with European data protection law (https://www.privacyshield.gov/participant? id=a2zt0000000GnywAAC&status=Active).If a user calls up a function of this online offer that contains such a plugin,his device establishes a direct connection with the Facebook servers. The content of the plugin is transmitted directly from Facebook to the user’s device, whichintegrates it into the online offer.User profiles can be created from the processed data. We therefore have no influence on the amount of data that Facebookcollects with the help of this plugin and therefore inform users according to our level of knowledge.By integrating the plugin, Facebook receives the information that a user has accessed the corresponding page of the online offer. Is the user on Facebook logged in, Facebook can assign the visit to his Facebook account. If users interact with the plugins, for example by pressing the Like button or making a comment, the corresponding information is sent directly from your device to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and save their IP address. According to Facebook , only an anonymous IP address is stored in Germany. Purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the related rights and setting options for protection
The privacy of users can be found in Facebook’s data protection information: https://www.facebook.com/about/privacy/. If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his member data stored on Facebook, he must log out of Facebook before using our online offer and delete his cookies. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US site http://www.aboutads.info / choices/ or the EU site http://www.youronlinechoices.com/. The settings are platform-independent, ie they are adopted for all devices, such as desktop computers or mobile devices.Created with Datenschutz-Generator.de by RA Dr.

Thomas Schwenke Notes on data processing in connection with Google Analytics This website uses Google Analytics, a web analysis service provided by Google Ireland Limited. If the person responsible for data processing on this website is located outside the European Economic Area or Switzerland, then Google Analytics data processing is carried out by Google LLC. Google LLC and Google Ireland Limited are hereinafter referred to as “Google”.

Google Analytics uses so-called “cookies”, text files that are stored on the computer of the site visitor are stored and which enable an analysis of the use of the website by the site visitor. The information generated by the cookie about the use of this website by the site visitor (including the shortened IP address) is usually transmitted to a Google server and stored there. Google Analytics is only used with the extension “_anonymizeIp()” on this website . This extension ensures anonymization of the IP address by shortening it and excludes direct personal reference. Through the extension, the IP address of Google within member states of the European Union or in other Contracting States of the Agreement on the European Economic Area previously abbreviated. only in exceptional cases will the full IP address be sent to a Google server in the USA and
shortened there. The IP address transmitted by the relevant browser as part of Google Analytics will not be merged with other Google data.
On behalf of the site operator, Google will use the information collected to evaluate the use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the site operator (Art. 6 Para. 1 lit. f
GDPR). The legitimate interest in data processing lies in optimizing this website, analyzing how
the website is used and adapting the content. The interests of the users are adequately safeguarded by the pseudonymization.
Google LLC. is certified according to the so-called Privacy Shield (list entry here) and guarantees an appropriate level of data protection on this basis. The data sent and linked to cookies, user IDs (eg user ID) or advertising IDs are automatically deleted after 50 months. Data that has reached the end of its retention period is automatically deleted once a month.
The collection by Google Analytics can be prevented by the site visitor Adjust cookie settings for this website. The collection and storage of the IP address and the data generated by cookies can also be objected to at any time with effect for the future.The corresponding browser plugin can
be downloaded and installed from the following link: https://tools.google.com/dlpage/gaoptout. The site visitor can prevent the recording by Google Analytics on this website by clicking on the following link. An opt-out cookie is set, which prevents the future collection of data when visiting this website. More information about data usage by Google, settings and opt-out options can be found in Google’s data protection declaration (https://policies.google.com/privacy ) and in the settings for the display of advertisements by Google (https:/ /adssettings.google.com/authenticated).

reCAPTCHA

We use the reCAPTCHA service from Google Inc. (Google) to protect your inquiries via the Internet form. The query serves to distinguish whether the input is made by a human or abusively by automated, machine processing. The query includes sending the IP address and any other
data required by Google for the reCAPTCHA service to Google. For this purpose, your entry will be sent to Google transmitted and used there. However, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there.On behalf of the operator of this website, Google will use this information to evaluate your use of this service. The IP address transmitted by your browser as part of reCaptcha will not be merged with other Google data. The deviating data protection regulations of the company Google apply to this data. More information about Google’s privacy policy can be found at: https://policies.google.com/privacy?
hl=de